WOLFMAN beteiligt sich an ILA Bauen & Wohnen Ökologische Produkte und Bausysteme
Kindsstoff USA in USA Today
http://www.usatoday.com/story/money/business/2013/05/18/cheap-fashion-unsafe-factories/2166339 : ”
The children’s clothing website KinderStuff manufactures apparel in Germany and soon in the U.S., says director of operations Max Lotz. “We believe it’s time to move away from consumerism and buy less and buy better,” says Lotz. “That’s what we’re trying to do: Make great clothing at affordable price points that are made in responsible conditions.”
Social Media Ecosystem 2
Unbedingt lesen, gute Zusammenfassung zu dem Themenkomplex Social media / Traditional media / Online ecosystems / Marketing communications / Marketing metrics /Consumer engagement and interaction: “We’re all connected: The power of the social media ecosystem” by Richard Hanna, Andrew Rohm, Victoria L. Crittenden (Business Horizons (2011) 54, 265—273):BH_HannaRohm&Crittenden(2011)
Social Media Ecosystem 1
Cluetrain Manifesto, 2001, but still true indeed! “Conversations are the ‘‘products’’ the new markets are ‘‘marketing’’ to one another constantly online. . . .By comparison, corporate messaging is pathetic. It’s not funny. It’s not interesting. It doesn’t know who we are, or care. It only wants us to buy. If we wanted more of that, we’d turn on the tube. But we don’t and we won’t. We’re too busy.We’re too wrapped up in some fascinating conversation. Engagement in these open free-wheeling marketplace exchanges isn’t optional. It’s a prerequisite to having a future. Silence is fatal.”
Kindsstoff mit zweiter Finanzierung
Sechsstellige Summe für Kindsstoff. Die Kfw Bankengruppe (www.kfw.de) mit dem ERP-Startfonds, Wolfman Holdings (www.wolfmanholding.com) sowie nicht-genannte Business Angels und Privatinvestoren beteiligen sich mit einer Summe im “hohen sechsstelligen” Eurobereich am Münchner Kindermode-Shop Kindsstoff (www.kindsstoff.de). Im vergangenen Jahr hatte das Startup seine Seed-Finanzierung abgeschlossen.
Pivoting’ Pays Off for Tech Entrepreneurs
lesenwert! WSJ Artikel.
Leseempfehlung für Startup-Entrepreneurs: Effectual Logic v Predictive Rationality
MARKETING UNDER UNCERTAINTY: THE LOGIC OF AN EFFECTUAL APPROACH: Read et al in Journal of Marketing 2009
VERTSKEPAB
VERTS is moving on!
South Lamar Location im März eröffnet, Mueller Airport is next, stay tuned.
KINDSSTOFF USA
Venture TV: Kindsstoff-Gründer Robert Rebholz über die Gründe in die USA zu expandieren: Video Venture TV
TechCrunch: KinderStuff Brings Private Label Kids’ Fashion Online, Plus A Secondhand Store When Clothes Are Outgrown: Link zum Artikel.
WIRED: KinderStuff Creates a Market for Hand-Me-Down Kids Clothes: Link zum Artikel


